The company – The name Artisan – handmade orchids – stands for craft and emphasises the refined craftsmanship of our people. We have been growing phalaenopsis on 2.5 hectares in the greenhouse area ‘de Bommelerwaard’ in Nieuwaal since 2006. A product we ‘master’! Artisan is known for its up-to-date business operation, creative product range and sustainable cultivation, which is reflected in the artisanal appearance of our products.

Artisan sets itself apart with its superior quality orchids. A compact Phalaenopsis with lots of branches and flowers. Artisan also strives to create a resilient product, an orchid with an extra-long flowering period which allows high-end florists and garden centres to differentiate themselves. We offer our customers plenty of choice with a collection of around 40 different varieties in a wide range of colours. We set high standards for personal service, which is refreshing in this automated world.

Do you want to know more? We are happy to help with any questions about our company and products, and we would be pleased to discuss products opportunities, delivery options or our facilities.

Our Artisan craftsmen

Craftmanship. That is what each member of the Artisan team has. A driven team where everyone puts their heart and soul into the nursery and the products. Some people have worked at the company for a long time and we think that is very special. Together we have many years of knowledge and experience, and that’s why we call our staff ‘artisans’.

We are delighted to introduce these specialists.

Wilco Verhoeven
Henk Blom
Arjo Keijnemans
Lisette van de Werken
Marina Verhoeven - van Eeten
Erik de Boer
Arjan van Mil

Our permanent team is unique and full of enthusiastic staff with green fingers

The tricks of the trade

Secrets are not meant be told. But at Artisan we believe in transparency, so we don’t mind sharing more about how we work. Although the finer points of cultivation come from our specialist trade knowledge, we also use special plant treatments to keep our Phalaenopsis in perfect condition. We use an ethylene protection treatment and the H2Obloom watering system. This means that the orchids have a longer shelf life in-store and once at home with the customer. Our innovative nature also means that we keep up to date with the latest cultivation techniques and product development within the Phalaenopsis specialist area.


H20bloom is a watering system that helps the orchids to flower and grow during the logistics process and at home with the customer. The transparent vase contains a click system and a water reservoir which is attached to the nursery pot. This gives the plants enough water for 10 to 14 days. The capillary action of the stick enables the plant to draw up as much water as it needs. The reservoir can be refilled by gently squeezing the flexible H2Obloom vase and detaching it from the nursery pot.
The watering system is available on request with all orders.

Do you want to find out more about H2Obloom and how it works?

More about H2Obloom


Artisan is strongly committed to sustainability and is proud to carry the MPS-ABC, MPS-Product Proof and MPS-GAP certificates. We have achieved A status within the MPS-ABC certificate which is the most environmentally-friendly level that can be achieved by the company. This certificate sets a unique standard worldwide and is the benchmark that demonstrates how sustainable our business is. By obtaining the MPS-Product Proof certificate, Artisan has demonstrated that certain active ingredients are absent in our floricultural products. This addition to the MPS certificate shows operational reliability as well as offering a guarantee for our products. Various requirements have been defined in the areas of traceability, environment, safety and hygiene for the MPS-GAP qualification, all of which Artisan complies with. The certificate is also part of MPS-Florimark Production: the label for sustainability. A nice reward for our sustainable production methods.

Our products remain in peak condition during the logistics process with H2Obloom.